How to Find Out if Your Copywriter is Worth Top-Dollar
If you want to use the internet to generate an income, you'll need a web site. If you would like that website to bring in profits, it must be written very well. Unless you're good at copywriting already it's best to employ someone well-qualified to compose the text on your site. An effective copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are born equal. Some of them are crazily talented. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. Read on to find out how to know the difference.
Does the copywriter have his or her own web site? Any copywriter who is itnerested to compose web copy needs to have a site that features their biography, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own web site, how are they going to be able to help you put up yours? Pay close attention to the copy on the copywriter's website. If you discover lots of mistakes, this is a terrible sign.
Do you react well as you go over the copy on the copywriter's website? This involves more than merely noticing grammar and spelling mistakes. Do you have any sort of emotional response to the words on the website? Does it cause you to warm up to the writer? Does it make you feel like you desire to learn more about the writer and continue reading? Does the website copy make you want to jump to employ them immediately? Does the copy make you want to run the other way? Does website copy make you mad? These are all crucial reactions published here and you need to pay attention to them.
Do a bit more inquiry on the writer. Search for reviews for the writer on independent web sites and online discussion boards. It is likely that the only reviews on the copywriter's web site read more are going to be glowing ones. Conduct a search for the copywriter's name to see if any reviews or testimonials that site pop up in places that are not run or that cannot be controlled by the writer. Pay attention to these reviews. It is a good idea to ask the writer to give you references as well. You need to actually contact each reference and obtain an honest opinion about the copywriter from each person.
See to it that you spend at least a little time browsing the samples provided by the writer. It is a good idea to ask for samples beyond those that are available on the web site. This is especially important when you're trying to hire a writer who claims to be an expert in a specific subject. If the writing reads like a rewritten Wikipedia article, you need to find another copywriter.
You have several choices available to you when you're trying to determine whether or not to hire a copywriter. You need to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.